#TiktokTrends Makes Massive Influence on UK Dwell Times

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#TiktokTrends Makes Massive Influence on UK Dwell Times

Due to the pandemic, the entire world, particularly the youthful generation, faced isolation and loneliness in 2020. To cope with their distressing situations, people started to use social media to express their creativity.

Facebook, WhatsApp, YouTube, Twitter, and TikTok grew far too popular throughout the world during the pandemic. People in the United Kingdom likewise follow the current trend to stay inspired during difficult times and to discover a way to boost up mental strength of their entire population.

The UK’s population increased by 306,000 (+0.4%) between 2021 and 2022. Around 77.9% percent of the UK population uses social media, conversing with others and scanning the latest news, music, movies, and more for an average of 2 hours every day. Smartphones are used by a big proportion of UK citizens to surf social media instead of PCs due to their accessibility, mobility, and cost.

With time, people’s preferences for using various social media shifted. The following are the top 10 social media statistics in the United Kingdom in 2022, based on a few resources gathered from the internet:

  1. The UK has 53 million active social media users.
  2. Some 98.8% access social media on their mobile devices.
  3. Facebook is the leading social media platform, with 35 to 40 million monthly users.
  4. Thirty-one million use Instagram in the UK.
  5. Twitter has 13.7 million registered accounts in the UK.
  6. TikTok is the most popular app on Google Play Store in the UK.
  7. YouTube is the second most popular platform, with 35.6 million adult users.
  8. WhatsApp is the most popular messenger app, with 30.1 million users.

** Statistics collected from Review 42 “https://review42.com/uk/resources/social-media-statistics-uk/

Let’s talk about the Tiktok craze and how it’s affecting other social media companies’ earnings.

Although all channels have witnessed an uptick, TikTok claims the title of fastest-growing social media channel in 2022, which is unsurprising. In a survey of 3,000 people, 40% said TikTok would be a part of their social media strategy in 2022. Short-form video content remains one of the most popular social media trends, and as a result, more businesses are beginning to use TikTok.

Which social networking platform is the most popular in the UK?

Facebook is used by 90% of all participants, putting it at the top of the list. The rest of the top five are LinkedIn (89%), Instagram (82%), YouTube (74%), and Twitter (68%). Surprisingly, only 16 percent of participants utilize TikTok Trends, despite its remarkable rise in recent years and recognition as the fastest growing platform.

tiktok trends

It’s incredible to observe how many individuals utilize social media daily in the United Kingdom. We live in a society where social media is integrated into practically every step of our daily lives. However, you could see there are numerous benefits to using social media, as well as numerous drawbacks. If you don’t keep track of how much time you spend on social media, it may quickly turn into a time-consuming addiction.

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